ABAS Conference 2022 Spring

Kojima Hall, University of Tokyo
Tokyo, Japan

Part 1　　April 18, 2022


12:00〜12:05　Opening with Coffee

12:05〜12:45　Understanding serendipity-based purchase: Role of life project.
　　　　　　　　　Ryusuke Kosuge (Ritsumeikan University)
　　　　　　　　　Yuko Yasuda (Ritsumeikan University)

12:45〜13:25　The concept of community-based marketing.
　　　　　　　　　Kenshi Miyazoe (Aoyama Gakuin University)

13:25〜13:30　Closing


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