GBRCニュース   2004.08.09


Annals of Business Administrative Science

         Vol.3, No.3 発行!! 


Annals of Business Administrative Science, Vol.3, No.3が発行されました。





Classification of Information on Websites and Perceived Risk in Online

Transactions pp. 25-34 (369KB)


From the perspective of information management and strategy, we spotlight

contents of information on the web to solve the problem of perceived risk in

online transaction. IT increased the volume of information we acquire, and the

volume of information that exceeds man’ s processing ability has caused

perceived risk in online transaction. We attempt to explore the information

selection model to solve the problem of the reduction in perceived risk and

conduct consumer su &rvey. The empirical study shows that consumers classify

information on the web in four types; detailed information, evaluation

information of experts and mass media, evaluation information of consumers, and

evaluation information in real world. This classification means that consumers

think important by whom goods quality and shops sincerity are evaluated. The

concept of risk-reducing information and the information classification model

from the standpoint of consumers will become the first step of the search on

information selection model in the information flood age.


Keyword: online retailer, perceived risk, Click & Mortar, empirical study, Japan



Inter-Firm Learning in Horizontal High-Commitment Alliances: Findings from Two

Cases in the World Auto Industry pp. 35-52 (471KB)


The present paper argues that the Ford-Mazda and Renault-Nissan relationships

may represent a forerunning pattern of the learning alliance, whereby ongoing

close interaction of horizontal alliance partners at multiple hierarchical

levels can be used to facilitate the mutual accumulation of superior

organizational capabilities within the alliance firms. Our observations suggest

that for this pattern of cooperation to function effectively at least the

following three conditions must be met. The alliance partners must: (1) co-

exist as separate learning organizations, (2) be able to evaluate accurately a

partner’s relative organizational capability strengths and weaknesses, and (3)

have the motivation and ability to facilitate a partner’s inter-firm learning.


Keyword: capability-building competition, learning alliance, organizational



なお、ABASは次号より10日の発行にいたしますので、Vol.3, No.4の発行は10月




 住所 〒100-6309東京都千代田区丸の内2-4-1

丸の内ビルディング9階 960区

 電話 03-5208-4272