GBRCニュース   2008.03.24


Annals of Business Administrative Science, Vol.6発行!!



Annals of Business Administrative Science, Vol.6が発行されました。




Kosuge, R.

"Internal effects of customer contact within service organizations:

Implications for developing a customer-oriented organizational culture,"

pp. 1-14.


This paper investigates how an organization can become customer

oriented in terms of subculture formation originating from customer

contact. Although existing market orientation research has assumed

cultural homogeneity, this paper views organizational culture as a

varying degree of shared cognition among its organizational members

and focuses on individual employee’s customer orientation. Drawing

from the literature on subculture formation, the study proposes

that customer contact is a significant source of subculture formation

with respect to customer orientation and tests a model that assumes

customer contact exerts a positive influence on customer orientation,

which subsequently leads to organizational citizenship behavior. The

results support the hypotheses and provide implications for developing

a customer oriented organizational culture through leveraging customer



Keywords: customer contact, customer orientation, subculture formation



Konno, Y.

"Enhancement of the advanced R&D cooperation between automakers and

suppliers in the Japanese automobile industry," pp. 15-34.


Many studies have shown that Japanese automakers and their respective

suppliers cooperate closely even in product development processes.

However, most of these studies merely analyzed individual product

development projects and discussed factors affecting it, such as

development lead times, development man-hours, and product quality,

thereby failing to cover cooperation between them in the advanced

research and development processes. This paper is designed to analyze

the latter aspect as quantitatively as possible. This paper concludes

that cooperation between Japanese automakers and their respective

suppliers has been expanding into the development of advanced

technologies, and suppliers that have the capability to participate

in such advanced research and development activities have had closer

relations with automakers than others.


Keywords: advanced research and development process, Japanese auto

parts supplier system, long-term cooperative relationship



Yasumoto, M., & Shiu, J. M.

"An investigation into collaborative novel technology adoption in

vertical disintegration: Interfirm development processes for system

integration in the Japanese, Taiwanese, and Chinese mobile phone

handset industries," pp. 35-70.


The study attempts to elucidate how novel technologies are introduced

into products through interfirm collaboration under vertical

disintegration drawing on the cases of the Japanese, Taiwanese, and

Chinese mobile handset industries. The global surge of vertical

disintegration enhances the interfirm modularity of development

processes. Nevertheless, the adoption of a novel technology platform

requires collaborative development processes between a technology

platform vendor and a product developer. The level of collaborative

processes is relevant to system integration of nested modules, which

is driven by the necessity of system knowledge, rather than technology

integration. These findings show that effective system knowledge

management through intefirm collaboration plays a critical role in the

assimilation of novel technology platforms into products even in

odularized interfirm development processes. The collaborative process

could even secure the systemic evolution of technologies and products

under vertical disintegration.


Keywords: novel technology adoption, vertical disintegration,

modularized development processes, technology platform, product design,

system knowledge, system integration



 住所 〒100-6309 東京都千代田区丸の内2-4-1 丸の内ビルディング9 960

 電話 03-5208-4272  Fax 03-5208-4273