GBRCニュース   2012.02.13


Annals of Business Administrative Science, Vol.9発行!!

Annals of Business Administrative Science, Vol.9が発行されました。
Naoko Kishi and Nobuo Takahashi
Licensing strategy of Japanese firms and competitive advantage 
pp. 1-12 (249KB) 
This study defines inventions traditionally regarded as mere fruits of 
R&D as “internal inventions,” and inventions resulting from other 
factors collectively as “non-internal inventions.” The objective is 
to show that firms make inventions not only on technological factors. 
Also, a rough analysis method is proposed to identify how many non- 
internal inventions are filed for patents, and the case study clarifies 
the promoting factors. This study aims to demonstrate that the 
perspective of licensing business, completely distinct from science 
and technology, is also an adequate explanation of firms’behavior in 
relation to inventions and patent filing. 
Keywords: patent, licensing strategy, case study
Zejian Li
Future international business strategy of Chinese automotive
manufacturers: A case study on their overseas operations in the Russian 
pp. 13-32 (346KB) 
Since 1955, when new China began to reconstruct its automotive industry, 
and for a long time after, Chinese car exports consisted mainly of 
commercial automobile products (chassis and finished vehicles, etc.) 
which were exported in small quantities by state-owned manufacturers. 
Since 2000, however, with the emergence of independent automobile 
manufacturers, the number of vehicles exported has increased rapidly, 
and the makeup of exports has shifted gradually from a focus on 
commercial vehicles to a focus on passenger vehicles. 
With regard to overseas expansion, manufacturers’ market access 
strategy has led to the rapid transition from parts trade to local 
knock-down manufacturing. However, despite the rapid progress of foreign 
expansion, problems have arisen due to insufficient risk management 
know-how with regard to foreign expansion on the part of independent 
Chinese manufacturers, and the fact that their experience acquired from 
domestic markets is not applicable to overseas markets. 
For these reasons, following a period of prosperous overseas expansion, 
some Chinese automobile manufacturers have been forced to withdraw from 
one market or have chosen to switch to another market. This entire 
process, from rapid prosperity to quick decline in Chinese automobile 
exports, is dramatically observed in the case of their overseas 
operations in the Russian market. This paper, then, focuses on the burst 
of growth in Chinese automobile exports around the year 2000, taking the 
Russian market (the most significant case with regard to the 
characteristics mentioned above) as a case study to analyse both the 
domestic and external reasons for this surge, and to investigate the 
mistakes in manufacturers’ overseas expansion strategies which led 
Chinese automobile exports from rapid prosperity to quick decline. 
Keywords: international business strategy, Chinese automobile industry, 
overseas expansion, Chery, Russian market



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