Keyword: online securities industry, internet
business, dominant perception
KUWASHIMA, K.
A
note on new product project selection model:
Empirical analysis in Japanese chemical industry
pp. 73-84 (401KB)
By focusing our attention on one particular scoring method which is used
to evaluate R&D projects, this paper seeks to specify empirically the
factors that discriminate successful projects from failed projects in the
Japanese chemical industry. Our statistical analysis revealed that when projects
are evaluated in this industry, three factors, marketability, technology,
and synergistic potential, tend to be valued by practitioners approximately
in a 3:2:1 ratio. Although the project evaluations in this research were
conducted ex-post, the findings suggest that the results may also be applicable
in the project selection stage. Built on our findings, we propose a Continuous
Improvement Scoring Method (CISM) that contains continuous improvement cycles,
which links ex-ante project selection with ex-post project evaluation.
Keyword: product development, project selection, chemical industry
Marunouchi, Chiyoda-ku, Tokyo, JAPAN
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