o Junjiro Shintaku
+ Associate Professor, Faculty of Economics,
University of Tokyo
o Noriyuki Yanagawa
+ Associate Professor, Faculty of Economics,
University of Tokyo
o Tatsuo Tanaka
+ Associate Professor, Faculty of Economics,
Keio University
o Fumihiko Ikuine
+ Graduate student of Economics, University
of Tokyo
o Hirofumi Tatsumoto
+ Graduate student of Economics, University
of Tokyo
o Takeaki Wada
+ Graduate student of Economics, University
of Tokyo
Our research is mainly focused on the strategy
and organization in product development of
video games.
First step was the case study in order to
formulate the hypothesis on the key factor
for success in this industry. We interviewed
with presidents or representatives of product
development at fourteen major Japanese software
companies in 1998-1999.
Second step was questionnaire survey for
verifying our hypothesis. We are analyzing
the response from eighty-five firms. Third
step is the comparative study between the
Japanese game software firms and the US ones.
Our research questions are as follows:
1) How a firm in the industry finds talented
video game creators and make sure that they
will stay with the firm?
2) Which of the following two is the better
strategy of human resources management?
- a long term and stable employment style
- a short term and flexible style
3) Is there any meaningful relationship between
managerial styles and types of games that
a firm focuses on producing?
o F.Ikuine and J.Shintaku "The Home
Video-Game Industry: 1983-1996, "Business
Case Series at Japan Productivity Center,
1996) <GameCase.PDF (English)>
o F.Ikuine, J.Shintaku and T.Tanaka, "A
Comparison of Development Strategies in Video
Game Software --Internal Development Strategy
and External Development Strategy--",
Discussion Paper at Center for International
Research on the Japanese Economy, University
of Tokyo, March 1999.
<abstract> <PDF (Jananese) >
o N, Yanagawa and N.Kuwayama, "Evolution
of Business Model in Japanese Video Game
Industry", Discussion Paper at Research
Insititute of Internal Trade and Industry,
Ministry of International Trade and Industry,
June 1999.
o J. Shintaku, "Video Game Industry:
Recent Trend in Japanese Market and Comparison
with US Market," Presentation at Seminar
on Japnaese Game industry, Sungkyunkwan University,
Seoul Korea, March 26, 2002. <presentation file PDF (Japanese)>
o T. Tanaka, "Two Development Strategies
in the Video Game Industry," Presentation
at Seminar on Japnaese Game industry, Sungkyunkwan
University, Seoul Korea, March 26, 2002.
<presentation file PDF (English)>
o Map of Faculty of Economics, University
of Tokyo.iherej
o Faculty of Economics, University of Tokyo
o Official Web Site of University of Tokyo
(Japanese)@
last updatedF2/6,2000
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